Cases Essay Example | Topics and Well Written Essays - 750 words

Cases - Essay Example There is a set of outlined mitigating circumstances in terms of FWA, which should be taken into account in the process of considerations about an employee’s dismissal (the personal and economic situation of the employee, the employee’s unblemished record, genuine remorse and contrition). The article â€Å"Fair Work Australia: unfair dismissal, at the employer’s initiative and demotion† by Carol Andrades and Ryan Carlisle Thomas deals with the Fair Work Australia Full Bench decision, which is focused on the factors, which should be taken into account in the process of an employee’s dismissal. On the example of a pregnant woman, who had many difficulties in the process of her work, it is shown that the employer did not take into account her special needs and concerns and as a result, this woman experienced an efficient decrease in remuneration. The employer made an emphasis on an employee’s incompliance with the terms of the contract and the employee had to accept the repudiation. This case illustrates a harsh, unjust and unreasonable dismissal and the employee, who was awarded $25,821 compensation. Question: which factors should be taken into account in order to avoid an unfair dismissal of an employee? There is a need to focus on de facto and de jure agreement of a contract; the assessment of the contract repudiation, the â€Å"termination at the initiative of the employer† means and the cases, when a demotion constitutes a dismissal. The article â€Å"Social media dismissals: work/home dividing line blurred† by Joe Catanzariti deals with a role social media plays in the process of an employee’s dismissal. There is the first case, which deals with the employee, who posted a negative commentary on his Face book page about his employer. Fair Work Australia did not support an employee and a decision to fire

Economy and Environment (part of petroleum engineering group project) Essay

Economy and Environment (part of petroleum engineering group project) - Essay Example In this operation, there was both the capital expenditure (CAPEX) as well as the operating expenditure (OPEX) that will be involved in the initial years of the project, hence hindering any revenue generation in the initial years of operation. It therefore means that, the cash flow during the initial years will only consist of the CAPEX and the OPEX data before revenue generation begins. The project needed a capital injection for the first three years of operation before, hence no revenue for this period. On the fourth year, however, the project begins generating revenue. This is explained that, the project will begin producing oil on the fourth year with no or zero water at the beginning. The production will then continue after which, from the sixth year on to the ninth year, more water will be produced; hence the revenue is expected to reduce as less oil will be produced to increase the revenue. After year nine, the oil production is again expected to increase with a decrease in the production of water, hence there will be a rise in the NPV once again as oil production is expected to follow such a trend of increasing initially up to year seven where it will again be expected to decrease and again rise after year nine. This trend is demonstrated in the table below. Net Present Value is the difference between the present value of the cash inflows and the present value of the cash out flows. To calculate the Net Present Values, the project cash flows are discounted using an appropriate rate which is usually the minimum rate of the return required by the investors. The appropriate cash flows in this case are the after tax cash flows and the net cash flow is therefore estimated on an after tax basis. For this project, the appropriate discounting rate used was 7%. The various applicable rates for each year were calculated in the discounting

Case Study Finance Investment Marketing Essay

Case Study Finance Investment Marketing Essay The company we chose for this assignment is Toys R Us. The purposes of doing this assignment are fulfilled the requirement of the subject ABDT3273 Marketing and more understandings in Marketing. Our assignment included the Toys R Us background, segmentation, targeting and positioning, marketing mix strategy, recommendations. Our group members included five members which are Teoh Wen Dee, Tan Si Min, Lim Yong Rou, Michelle Lim Mei Chern and Lim Yee Theng. Toys R Us is the biggest range of hot toys and holiday gifts retailer in Malaysia. The products sold in Toys R Us included education toys, dolls, model cars and so on. In other words, Toys R Us is a comfortable place for children and it is also childrens paradise. In this shop, children can enjoy and gain their knowledge while playing with the toys. R in the Toys R Us represent four different words which are rapid, real, reliable and responsible. In other words, they will best serve their customers, employees, shareholders, communities and kids with the meaning of the R. During the completion of this assignment, we managed to build up strong relationship between our group members and we had learnt how to prepare a proper report of a company. Due to the cooperation carried out by each member in our group, we able to finish this assignment on time. Company Profile Background of Toys R Us Toys R Us is a toy store chain headquartered in Wayne, New Jersey, United States. The chain also has locations in Europe, Asia, Oceania, Africa, and Canada. The company currently operates 840 stores in the United States and 716 stores in 34 other countries, with some of them under franchises or licenses. The flagship store in New York Citys Times Square is the largest toy store in the world, featuring a colorful Ferris wheel. It is the largest toy-centered retailer and the second largest overall toy retailer in the United States. History of the company Founder Charles Lazarus realized in the companys early days that success in the toy business meant focusing on the everyday shopper, such as a parent searching for the perfect birthday gift or a child is hoping to spend their weekly allowance on a much coveted toy. Today, Toys R Us embodies those same ideals by focusing on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops, a knowledgeable and toy-trained sales staff and by providing great values every day. Charles initially started Childrens Supermart, which would later evolve into the modern day Toys R Us in Washington, DC during the post-war baby boom era in 1948 as a baby furniture retailer. Its first location was at 2461 18th St, NW, where the nightclub, Madams Organ Blues Bar is currently located. Lazarus began receiving requests from customers for baby toys. After adding baby toys, he got requests for more mature toys. Eventually, the focus of the store changed in 1957 and Toys R Us as it is known today was born in Rockville, Maryland. Toys R Us was acquired in 1966 by Interstate Stores, owner of the White Front and Topps Department Stores as well as Childrens Bargain Town USA, a sister toy store chain to Toys R Us in the American Midwest which would later be rebranded as part of the Toys R Us chain. Li Fung Retailing became a licensee of Toys R Us and acquired 100% ownership of Toys Li Fung (Asia) Ltd in 2002, for the business in Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, The Philippines and Macau with provisions for entry into new geographic markets including other South East Asian countries. Until today, there are 131 stores in 8 Asian markets, 22 stores in Malaysia. Nature of Business Toys R Us is provide a place for children and adults to buy their favorite toys. Their products is not only for play or fun, they are also selling some toys can be educated. In addition, they are selling some outdoor Toys which is camp tent, it provide a family go to outdoor for natural experience. Besides, baby also can found their related product such as diapers, milk bottle. Vision To be the dominant toy and educational toy retailer for children in Asia offering the right products, at the right price, at the right place, at the right time in a pleasurable and convenient shopping environment. Mission To nurture and develop the core competence of the Toys R Us retailing chain for the benefit of our stakeholders (customers, shareholders, and employees). Operations As of mid-Feb, 2011, Toys Li Fung (Asia) Ltd operates 131 stores in 8 Asian markets. In Malaysia, there are 7 main stores, 11 Toys R Us Express stores and 4 Toy Box. Toys R Us stores are located in 6 states in Malaysia where each state have at least one store operated which is Penang, Kuala Lumpur, Johor, Pahang and Terengganu and Sarawak, State Shopping Mall Penang Gurney Plaza, Queensbay Mall, Sunway Carnival Kuala Lumpur Ikano Power Centre, One Utama Shopping Centre, Tropicana Mall, Mid Valley Meagamall, Pavillion, Bangsar Village, Hartamas Shopping Centre, Alamanda, Suria KLCC, Great Eastern Mall, IOI Mall, Empire Shopping Gallery Johor Tebrau City Pahang East Coast Mall Terengganu Mesra Mall Sarawak 1 Borneo HyperMall, Miri, Hills Shopping Mall, Kuching Toys R Us. Inc Chairman and Chief Executive Officer Gerald L. Storch Executive Vice President, Human Resources Dan Caspersen Executive Vice President, General Counsel, Corporate Secretary David J. Schwartz Executive Vice President, Chief Administrative Officer Deborah Derby Executive Vice President, Chief Financial Officer Clay Creasey Oceania Asia (Li Fung Group) North America Europe Trinity Limited Toys (Labuan) Holding Limited CEO: Peter Schats Convenience Retail Asia Limited Li Fung Limited Malaysia Singapore Hong Kong Others Toys Li Fung (M) Sdn. Bhd. Country Manager: Carol Chua The Organizational Chart of Toys R Us in Malaysia Country Manager Account Manager Logistic Manager Sales and Merchandising Manager Other Department Manager Branch Manager (3 in Penang, 12 in Kuala Lumpur, 1in Johor, 1 in Pahang, 1 in Terengganu, and 4 in Sarawak) Supervisors Retail/ Promoter and Royalty Card Recruiters and Others Management Structure of Toys R Us in Malaysia Corporate Social Responsibilities Hot Wheels Celebrity Drive for Charity Challenge event in 2010. Malaysias first F1 driver Alex Yoong put his considerable skills to the test as he took to the Hot Wheels track racing against the clock and three other young drivers from the Lighthouse Children Welfare Home Association. Alex Yoong clocked in a time of 2.5 seconds with his silver Hot Wheels no.11 Mustang, but was beat by a young Hot Wheels driver, Micheal, from the Lighthouse Welfare Home Association who led the pack with a remarkable time of 2.3 seconds. From the 19th to the 28th March, any Hot Wheels enthusiast that partakes in the Hot Wheels Race World Challenge and manages to beat Alex Yoongs time of 2.5 seconds, a toy will be donated towards the Childrens Home of Hope (under the National Cancer Society of Malaysia) and the Lighthouse Children Welfare Home Association. Buy a Toys R Us shopping bag and help a charity. RM1 from each purchase will be donated to charity. Toys R Us gives RM10, 000 to Trinity Childrens Home Toys R Us (Malaysia) donated RM10, 000 to Trinity Childrens Home, Petaling Jaya, at the opening of a new store at Empire Shopping Gallery, Subang Jaya in June 2010. Event Description Hot Wheels Celebrity Drive for Charity Challenge event in 2010 A toy will be donated towards the Childrens Home of Hope (under the National Cancer Society of Malaysia) and the Lighthouse Children Welfare Home Association once any Hot Wheels enthusiast that manages to beat Alex Yoong. Buy a Toys R Us shopping bag and help a charity. RM1 from each purchase will be donated to charity Toys R Us gives RM10, 000 to Trinity Childrens Home RM10,000 donated to Trinity Childrens Home, Petaling Jaya. Future Plan Toys R Us retailing is given to Li Fung (Asia) Ltd who have a series of plan in Asia to develop a core competence of the Toys R Us retailing. Consumer market: They have planned to open more and more Toys R Us branches in Malaysia. This will benefit the stakeholders. For consumer, they will be more convenient to buy toys for their children. Toys R Us also provides some educational toys. So that children are not only playing toys for fun but at the same time they are gaining extra knowledge. Besides, company will produce more safety toys to children and parents which fulfill the rules and regulations. Consequently, parents wont worry about the toys are dangerous or harming their children while the children feel happy playing with their toys. Furthermore, company will lead employees to another level which is in line with the 2010 Incentive Plan of Toys R Us Ltd. They will arrange some courses or trainings to employee. Through the courses and trainings, employees can improve their knowledge and skills. This would be benefited to the employees and company. Company will be operated effectively and efficiently as the employees are capable and trained. On the other hand, employees will get higher salary and their ability is improved. In addition, company possesses employees of great ability to produce fun and better toys to children. Consumer will not be worry about the safety issues and enjoy consuming our products. They are intended to make Toys R Us as the retailer of dominant toys and educational toys in Malaysia as well. The company wants to offer a right product and right price to consumers. Moreover, they also want to maximizing wealth of shareholders to satisfy them. It will be benefited both sides which are consumers can get right product and right price and shareholders can maximize their wealth. The company will achieve a good reputation in toy industry. These are the future plans in Toys R Us in Malaysia. Segmentation, Targeting and Positioning Segmentation is dividing a market into smaller segments with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. The segmentation made by Toys R Us is according to the demographic segmentation, which consists of dividing the market into groups based on variables such as age, gender, family size, income, occupation, education, religion, race, and nationality. Toys R Us is differentiated by the ages and gender of customers. Based on Population of Malaysia is 28.25 million which is including 27.2% is less than 15 years old, 68.1% is 15 to 64 years old and the rest of 4.7% is more than 65 years old. Their product is selling to customers who are 15 to 64 years old. This is because the customers are more purchasing power to buy toys. They already have source of income to satisfy their wants. For example, teenagers have received their pocket money from their parents; they are saving to buy their toys for collection. Adults have salary from their works; they will spend partly of salary to fulfill their wants. Besides that, young parents also is including in 15 to 64 years old. They are young and modern, so that they will be buy more toys for their children, the education toys also is popular for them, they hope their children can get knowledge through playing toys. Targeting is the second stage of the segmentation, targeting and positioning (STP) process. After the market has been separated into its segments, the marketer will select a segment or series of segments and target it. Resources and effort will be targeted at the segment. Their targeting strategies is using differentiated (segmented) marketing which is targets several segments and designs separate offers for each. For example, Toys R Us is segmenting to a small group which is based on income, age and gender. Their products target in toys collector who are more purchasing power to buy their toys. Besides that, toys collector is not miss out any opportunity to buy their favourite toys or limited edition. Compare to children, children is not enough power to influence their parents buy toys for them every moments. Parents only buy toys for them in special events such as birthday, Christmas. They are just a partly customers in Toys R Us. Positioning has come to mean the process by which the marketers try to create an image or identity in the minds of their target market for its product, brand or organization. Toys R Us is positioned as the worldwide authority on kids, families and fun. At Toys R Us, they believe that by being rapid, real, reliable and responsible, we will best serve our customers, employees, shareholders, communities and kids. Rapid, we believe that speed is a reflection of our culture. Our team is focused and clear with common, user-friendly processes and solutions; fast and urgent in decision-making an speed-to-market; and quick in adapting to change. Real, our team is urgent, sincere, authentic, helpful to work with and confident. Reliable, being reliable means working as a team so everything can move faster. We are a company that is dependable and we produce what we promise. Responsible, we believe that honesty, integrity and compassion are the foundation upon which we work together and conduct our business. Keeping kids safe is a cornerstone of the brand. Marketing Mix Four Ps of Toys R Us Marketing mix is a composite of product, place, price, and promotion, also referred to as the 4Ps. Each of these elements is an important factor in a companys marketing strategy. These four Ps are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that centre the four Ps on the customers in the target market in order to create perceived value and generate a positive response. The Toys R Us marketing mix is always being fine-tuned and thus is never static. Toys R Us is a for-profit organization that has implemented a winning marketing mix within its marketing strategy. Products Firstly, the companys products, products is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need of consumer. Types of consumer goods in Toys R Us is a shopping products, thats, it is bought less frequently and there is brand comparison on basis of price, quality and style. The distribution channel which they are using is selective distribution, the outlets can easily found in the area. Besides that, the advertising and personal selling of their product is undertaken by both producer and reseller. Toys R Us is famous for their products quality, their product is in the performance product quality dimensions. For their product feature, the cost of the company is usually lower than others and creates a value to their customer and therefore, they always is the first choice of consumer. The branding and packaging are also the attracted part of their product. Toys R Us have a high recognition within consumer, consumer usually will choose the brand which is well-known that can help them to identifies the product quality and consistency. Besides that, a giraffe cartoon was introduced as Toys R Us mascot with the name of Geoffrey the Giraffe. In the packaging part, the product of Toys R Us is ensure the consumers safety. They will ensure that the products do not bring any harm for childrens health and safety and the instructions of using is provide for every single toys. Toys R Us was also introduced its own private brands such as Babies R Us. They introduced the exclusive line of baby essential-diapers, wipes, baby foods and toys. The product in the store is separated to six different zones. In Family and Fun zones, they provide the games which help parents to take interest in children, communicate, and spend time enjoying entertaining activities with them. For Educational zones, the children can learn the natural skill while having fun. In the Tween zones and Outdoor and Sports zones, the toy is usually for the children above two years old and can let the children sharing the fun with their friends or with parents. Besides that, the item in Toys R Us is also designed to meet the specific needs of boys and girls such as Barbie Shop, The Auto World and etc. The consumer can easily found and spot the toys they need due to the cleverly designed of the store. For example, one entire section of shelves is fully devoted to dolls. The shelves in this section are painted pink with tiny flowers decorating them, and it can easily being seen and recognise by children. Doll clothes and doll accessories are also provided in the same section. Price Price is the amount of the money charged for a product or service. It is the only element that produces the revenue while all other element is representing the cost. Toys R Us is using competition-based pricing which means that they are setting prices based on the competitors strategies, costs, prices and market offerings such as Parkson, Jusco and Tesco. When consumer compare based on their own judgement of a similar products value, Toys R Us always be consumer first choice. The cost of the company of Toys R Us is definitely lower due to their low cost of supply as they owning largest manufacturer, Hasbro and Martell, and hence they could able to satisfying the customer by the low price and create high customer value. For example, as a competitor for Toys R Us, Jusco also provide a high quality toys but the toys is limited and not as many choice as Toys R Us. As for pricing, Toys R Us is much more lower than Jusco. For example, the price of the Battery Operated Rabbit at Toys R Us is only RM39.95 while for Jusco is RM49.90. The pricing adjustment strategy of Toys R Us is seasonal pricing. They will have a promotional during special event such as school holiday or festive season Christmas. And sometimes, they will temporary reduce the price to increase the short run sales by using promotional price adjustment strategies. With member card or the star card of Toys R Us, the member can purchase the item with low price while enjoying the rewards and benefits. Besides that, they are using market penetration pricing as their new product pricing strategies. They setting low initial price for their new product to stimulate their sales quickly and increase their market share. For example, Toys R Us comes with the low price guarantee and they are request that if you find the same toys being sold elsewhere at a lower price, customer can just bring original receipt within 7 days and will gladly refund the difference. Promotion Promotion is referring to the short term incentives to encourage the purchase or sale of a product or service. The promotion can be towards final buyers, retailers, customers or the member of the sales force. Promotion of Toys R Us normally is during school holidays. This is because Christmas and New Year is in school holidays. Toys R Us will inform members through send email, post notice in their website or social network (Facebook) and banner in front of their outlets for promotion. During the school holiday, children usually will spent their time by playing games and thus it is the right timing to had a promotion. And for the festive season such as Christmas, parents can buy their children a toys as a presents at a lower price. They also offer coupons and the gift certificates to those member and non-member which help them to attract new customer and keep the current customer. Toys R Us having a personal selling towards their customer and allow them to interact with the consumer through face to face and enable them to access to customer needs and wants efficiently. For example, they provide more sales assistance to helps the customer to access the details of the item they needed. One of the strategy of Toys R Us to build the long term customer relationship is provide the membership to increase the customer value and satisfaction where members can purchase the item with member price which are more cheaper than the original price and now they are also offering Star Card which customer can enjoy a lots of rewards and benefits. Besides that, Toy R Us is offered a lots of services, such as, delivery service, free wrapping service and also exchange and refund service in which the item purchased can be exchanged or refunded within 14 days from date of purchase. Place Place or a distribution is where the product can be found, such as in physical stores and online purchase, it includes everything connected with getting the product from the place to the customer. A distribution channel is the route a product takes from the place it is made to the customer who is the end users. Toys R Us is consider as consider as selective distribution, that is, their outlets can being found by customer in a area. The type of distributing channel they are using is multichannel distributing whereby they set up two or more marketing channel to reach more customer segments. Besides that, Toys R Us which located in a shopping mall can let the customer found it easily and brought more convenience for customer which they do not need drive to a place only for seeking for toys. For example, in Penang, there are Toys R Us store in Queensbay Mall, Gurney Plaza and Sunway Carnival. There are 20 stores of Toys R Us in Malaysia: 6 Main stores, 7 Toys R Us Express stores and 5 Toy Box. In addition, they are using the selling direct strategies where the product is selling direct to customer in their outlets without go through intermediaries. For example, Toys R Us are act as the franchise for Li Fung where the product are taking directly from them and selling to the customer. Customers Toys R Us (Producer) Agent (Li Fung Group) Toys R Us also has an online store, which provides customers the convenience of allowing them to make Internet purchase and purchase returns. Customer can also search the actual location of stores of Toys R Us through internet. Recommendations Our group had investigated on marketing department of Toys R Us in Malaysia such as their company background, segmentation, targeting and positioning (STP) and also marketing mix strategy (4Ps product, price, promotion and placement). So, we give some recommendations to Toys R Us company in Malaysia. Based on our research, the segmentation of the company is using demographic characteristic such as gender and age. We recommend it should add in local culture which is region of country. Since the company have franchises in difference countries, so they can sell some toys related to the cultures of the country. Toys R Us can produce some traditional toys such as congkak represent the culture of Malaysia. When foreigners come to toys R Us Malaysia, they can buy toys as souvenirs for their friends or relatives. Furthermore, most of the toys sold in Toys R Us are based on Disney movies or cartoons such as Spiderman, Transformer, Toy Story and etc. They need to pay copyright fees or other administration fees to relevant departments before produce the toys. So the price of toys is relatively higher, so we recommend that the company can produce and design their own toys; it will lead their cost to be lower and develop their own products. For example, they can produce more series of toys or relevant products such as Geoffrey and friends. Moreover, promotion of the Toys R Us is mostly during school holidays. It is because usually Christmas and New Year are in school holidays. They will send an email to each member; place notice in social network (facebook) and banner in front of their outlets inform the public about their latest promotions. However, their promotion is not publicly known by everyone. This resulted losing potential customers. A smart consumer will only buy things during promotions, so to get more customers in Toys R Us, we have put more effort in some special event. In line to that, we suggest promotions held by Toys R Us should be more actively run some event related with their products such as Logo competition, fashion show of Barbie doll. In conclusion, we recommend Toys R Us add in local culture for produce some toys represent Malaysia, produce more own toys and also conduct some special event for their company. Dont forget that your explanation or examples MUST BE in MALAYSIA context, as I saw some of it using US context. Format of the assignment, fonts size, tab..please double check Conclusion Toys R Us is a company which sells toys to children all around the world. It provides many types of toys to parents to choose for their children. There are 22 stores in Malaysia which is in Penang, Kuala Lumpur, Johor, Terengganu, Pahang and Sarawak. Besides, Toys R Us is doing Corporate Social Responsibilities, for example, Buy a Toys R Us shopping bag and help a charity. In their future plan, they planned to open more branches in Malaysia. Toys R Us is using demographic segmentation for their business such as age. Toys R Us are focusing on the age of the children so that they can produce more toys according to the ages. Toys R Us is targeting parents who have purchasing power to buy toys for their children and those toys collectors. Toys R Us positioned as the Worldwide authority on kids, families and fun and there are many meaning about the letter R which is real, rapid, reliable and responsible. The marketing mix of Toys R Us is products, price, promotion and placement. Their product is a shopping product, their category different kind of toys. For example, Boys zone, Girls zone, family fun games, educational toys, tween zone, sport outdoor and Baby R Us. Price is based on competition-based pricing because customers more sensitive in price, they will compare price of product with different company. Most of their promotion is banner in front of outlets, send email to member, notice in website and social network. Place is Toys R us produce toys to agent, then agent is selling to final customer. Recommendation by us is produce some toys to add in local culture, produce more own toys represent Toys R Us and also conduct some special event for their company. Department of Statistic Malaysia , http://www.statistics.gov.my/portal/index.php?option=com_contentview=articleid=54%3Apopulation-updated-31072009catid=35%3Akey-statisticsItemid=53lang=en,2010, Population,2 July, view 2 March 2011. Toys R Us, http://www.toysrusinc.com/about-us/, 1999, company info, view 25 February 2011. Marketing Teacher, http://www.marketingteacher.com/lesson-store/lesson-segmentation.html, 2010, segmentation, 28 February 2011. Toys R Us Malaysia, http://www.toysrus.com.my/inside/about.htm, company info, view 18 February 2011.

Comets Essay -- Astronomy Essays Space Outer

Comets   Ã‚  Ã‚  Ã‚  Ã‚  Have you ever looked up in the sky and seen a little ball creeping by? If so, did you wonder what it was? That little ball is called a comet. Comets are small, fragile, and irregularly shaped. Most are composed of frozen gas. However, some are composed of frozen gas and non-volatile grains. They usually follow very strict paths around the sun. Comets become most visible when they cross the sun. This also applies to people who view comets with telescopes. When a comet gets near the sun it becomes very visible because the sun's radiation starts to sublime its volatile gases, which, in turn, blow away small bits of the little solid material the comet has.   Ã‚  Ã‚  Ã‚  Ã‚  Another feature of a comet is a long tail. This is caused by materials breaking off and expanding. They expand into an enormous escaping atmosphere called the coma. This becomes at least the size of our planet. With the comet going so fast, these materials are forced behind the comet, forming a long tail of dust and gas.   Ã‚  Ã‚  Ã‚  Ã‚  Comets are cold bodies. We see them only because the gases they are composed of glow in the sunlight. All comets are regular family members of the solar system family. They are bound by gravity to a strict path around the solar system. Scientists believe that all comets were formed of material, originally in the outer part of the solar system, which did not become incorporated into planets. This material is from when the planets just started forming. This makes comets an extremely interesting topic to scientists who are studying the history of the solar system.   Ã‚  Ã‚  Ã‚  Ã‚  In comparison to planets, comets are very small. They can be anywhere from 750 meters (or less) to 20 kilometers in diameter. However, lately, scientists have been finding proof that there are comets 300 kilometers in diameter or greater.   Ã‚  Ã‚  Ã‚  Ã‚  Comets are still compared to the planets, though. Planets usually follow the shape of a sphere. Most planets are fat at the equator. Comets come in all different shapes and sizes. Most evidence that science has revealed says that comets are extremely fragile. A comet is so poorly structured that it is like a loose snowball--it can be pulled apart with one's own bare hands.   Ã‚  Ã‚  Ã‚  Ã‚  Comets have very awkward rotation periods. They are very oblong. When comets reach their aphelion they are usually near Jupiter or even sometimes Ne... ... is expected to reach its closed point to the sun. At this time it will also be most visible because the sun reflects off the tail of the comet.   Ã‚  Ã‚  Ã‚  Ã‚  It will come .914 astronomical units from the sun. This is not all that close to the sun considering the fact that some comets have run into the sun and others have skimmed the surface of it.   Ã‚  Ã‚  Ã‚  Ã‚  Although the comet will be closest to the sun on April 1, it will be closest to the earth on March 23, 1997. Some people have been saying that the comet will hit earth and cause human extinction, just like the dinosaurs. The fact is, however, THE COMET WILL NOT HIT EARTH. The closest it will come is 120 million miles away from the earth.   Ã‚  Ã‚  Ã‚  Ã‚  Some people are saying that the comet is going to Be huge, and others say it will be small. We will never know though because we can not see the nucleus of a comet. The part of the comet we see is the tail. The tail of a comet can be over 10,000 kilometers long.   Ã‚  Ã‚  Ã‚  Ã‚  In all, comets, the history of comets, and comets waiting to be discovered is very interesting. I think that one day we will get to see the nucleus of a comet, and be able to watch comets form in the Oort Cloud.

Macro Level Factors in an External Environment

MEMO To: Vice President John Doe From: Kathy Brewster-lee Subject: macro level factors in an external environment Date: November 20, 2012 Hello Mr. Doe, It is my understanding that the large presentation on social networking is quickly approaching and a brief memo discussing how macro level factors in an external environment have impacted the structure of the online social networking industry in the global marketplace is required. In order for that to be done properly there is some information that needs to be addressed.Just what are Macro environment factors; they are uncontainable external forces that influence how a company operates. They are essentially out of the control of the company, and it often requires a change in the operating, management, production, and marketing of the company. They are often called PEST or PESTEL. PEST stands for Political, Economic, Social, and Technological concerns and PESTEL has the same definitions for the pest but it also includes Environmental and Legal factors. Associated essay: KFC Planning, Organizing, Leading and ControllingPolitical macro environment factors encompass of effects such as tax policies, government-issued safety guidelines, the accessibility of government contracts, as well as the modifications in the governing political party. International laws, for instance trade agreements and tariffs, can influence the supply and demand chains also obtainable markets for several diverse corporations too. A market boom, recession, or growing increase delinquency can all modify the method an institute tactics for the opportunity as well as functions in the present-day.Economic factors exist frequently complicated to consider, because economic forecasts and analyses differ widely among professionals. Unemployment levels, comparative foreign exchange rates, and the condition of the global economy can completely assist otherwise damage a business' capability to get required constituents and preserve a stable profit. The mood and demographic s of the inhabitants can create the formation of the social area of macro environment factors.Social trends, such as a predilection for on-demand transportable media devices, can correspondingly persuade which products a company manufacturers and where it chooses to spend its advertising dollars. Technological macro environment dynamics can affect how a company ensures business. An innovative kind of machinery, computer chip, or products produced through research and improvement can help a corporation stay updated and at the forefront of the market curve. Holders must be able to precisely identify which new developments will be useful, as well as which be situated as just a trend.With environmental concerns they exist significant to businesses in cooperation in the short and long term of them. In the short-term things similar to natural disasters, can interrupt the production and supply operations or even extinguish a company’s assets. Programs for instance environmental risk assessment can assistance companies to arrange to handle most probable short-term crises. In the long view, businesses may have an interest in ensuring that their supply chains are not destroyed by unsustainable practices. Legal factors can limit or change how a business operates.As an example they may include to employ additional supervisory employees or acquire safety equipment following a new health and safety law that could have passed. Legal factors are determined in cooperation of local legislation, regional and national laws. In some cases, companies that do dealings internationally can also be affected by international laws. Reference: What Are Macro Environment Factors? From http://www. wisegeek. com/what-are-macro-environment-factors. htm Cachia, R (2008) Social Computing: Study on the Use and Impact of Online Social Networking From http://ftp. jrc. es/EURdoc/JRC48650. pdf

The Higher Animal Essay

Mark Twain’s â€Å"Damned Human Race,† uses a combination of pathos and logos in his article, but within his article Twain had some misconceptions with his arguments. Mark Twain essay, consisted of personality and outlooks between animals and mankind by comparing them to each other.. Throughout the essay he took a variety of animals, and study their traits and how they survive and then compared them to longevity of mankind. Twain came to the conclusion that Descent of Man came from the Higher Animal (Twain), he no longer believe in Darwinian theory which concluded that Ascent of Man came from the Lower Animals. Mark Twain attempts to grab the attention of the readers by using pathos and logos in his work, Twain main purpose is to generally entertain the audience by proving his point while having fallacies within his own writing. Twain used pathos in his written, hunting was used as a example in which Twain tried to connect people with hunting. By connecting those with the same interest, he was able to gain the attention of the reader because they could relate to his findings. Authors use pathos to invoke sympathy from an audience; to make the audience feel what the author wants them to feel (â€Å"Examples of Ethos, Logos and Pathos:). The first occurrence of Twain using pathos, is when he relates to hunting. â€Å"In the course of my reading I had come across a case where, many years ago, some hunters on our Great Plains organized a buffalo hunt for the entertainment of an English earl† (Twain). Pathos was used to tie this to people who like hunting as a sport or people consider themselves hunters. The second occurrence of Twain using pathos to relate to the reader is when he refers to money. Twain wrote, â€Å"I was aware that many men who have accumulated more millions of money than they can ever use have shown a rabid hunger for more, and have not scrupled to cheat the ignorant and the helpless out of their poor servings in order to partially appease that appetite† (Twain). Twain usages of pathos was intended to draw certain readers to his article, he used it very effectively by giving good examples throughout his article. Along with pathos, Twain used logos to gain the reader’s attention in his article to draw the reader closer. Logo is when an author uses facts and  statistics, historical and literal analogies, and citing certain authorities on a subject (â€Å"Examples of Ethos, Logos and Pathos:). In his article, he uses his own inquisition and analysis to prove his certainty. Twain wrote, â€Å"Among my experiments was this. In an hour I taught a cat and dog to be friends. I put them in a cage†(Twain). Another example of pathos used by Twain is when he describe the experiment between anacondas and some calves. The anacondas was satisfied with only one calve and did not harm the other ones. The author used his own research to entertain his readers by comparing mankind with a anaconda. He persuasively was able to gain attention from other readers by using pathos in his writing. â€Å"The Damned Human Race,† by Mark Twain, was very compelling but some of his fact were untruthful. Within Twain writing he had some fallacies, which weakens and undermine his argument as a author. Twain voice his feeling in his article, instead of giving reasonable data or facts to prove a point. Fallacies were used in the writing, it did not overwhelmed what the author was trying to prove to the reader. The information was well presented to the reader without any trouble understanding it. Mark Twain’s article, â€Å"The Damned Human Race† was well written and keep the reader’s engaged by using pathos and logos. By having the author use pathos in his article, the audience was able to bond with this article because they could relate to it in some type of way. Also, by having logos within his writing allowed him to gain the attention of mature readers by using intelligence arguments. Although, Twain had scattering cases of fallacies in his article, it did not any negative impact on the article. Mark Twain’s article was very enjoyable and well drafted, by being able to get his point across without losing the interest of the reader. Work Cited â€Å"Examples of Ethos, Logos and Pathos:.† Ethos, Pathos Logos Explanation and Examples. N.p., n.d. Web. 22 Apr. 2014. . Twain, Mark.†The Damned Human Race.† Moodyap.pbworks.com.n.d.Web. 23 Jan 2014.